Blackberry "red card" issued at this company for rudeness

In Canada, the home of the Blackberry and its maker Research In Motion, there is a company that now is issuing Yellow Card for first time blackberry rudeness and a Red Card for second offense, according to blackberrycool.com. Like in soccer this card system is used to control the inappropriate usage of blackberries. If this practice should spread there will be many a "yellow card" issued where I work. However, it will be interesting to see how the social norms change and if it will be considered acceptable to use a smart phone in meetings in the future or if there will be a backlash and the smart phone usage will be curbed. If I were to predict I would vote that it will become more accepted, primarily due to the increased expectation of returning email and texts almost realtime. Without bringing a smartphone into meetings, I am sure many employees could simply never catch up.